Challenges
Orange is the leading company in telecommunications in France. With an established digital communication strategy, the Group aimed to streamline and digitalize its communication approach by orchestrating its executives’ influence strategy through a complete and innovative advocacy program.
Recognized for its leadership in its core business, the Group also wanted to diversify its thought leadership on key topics such as 5G, digital, mobile banking, and investment in innovation. In this context, Orange chose AmazingContent to develop its « Thought Leadership » and win the battle for attention.
AmazingContent Program Overview
➡️ 10 leaders for the past 9 months
➡️ Solutions : Influence Manager Platform & Leader Advocacy Program
Results
The Orange Emerging Leaders x AmazingContent program highlighted the diversity of roles and expertise within a group often solely recognized as a telecom player. By enabling executives from Orange Ventures, Orange Bank, and Orange Cyberdefense to speak up, AmazingContent helped Orange position itself with all its stakeholders on strategic communication territories, using the voice of its top experts.
By orchestrating the communication of its executives from the AmazingContent influence platform, the Group also increased its productivity.
By turning its Top Management members into opinion leaders, Orange strengthens the trusts and sense of belonging of its various stakeholders.
Testimonials
“For a large group like Orange, Executive’s communication is a central topic. As I’m always seeking innovation and efficiency, I was immediately impressed by AmazingContent, which combines technology, human insight, and data. The results exceeded my expectations!”
Sylvain Bruno, Director of Media Relations and Digital Influence, @Orange Group
“Your application is fantastic. It saves me a lot of time and allows me to post much more frequently.”
Jérôme Berger, CEO @Orange Ventures
“The news and media monitoring is very relevant. I discover so many things. The news feed even includes content created by my own teams!”
Laurent Celerier, Executive VP @Orange Cyberdefense
“The Orange Emerging Leaders x AmazingContent program enabled a transformation in social media usage for both novices and more seasoned users. The first group learned to understand and master LinkedIn and Twitter thanks to individual coaching, while the second group benefited from the app’s efficiency to boost productivity. Everyone now moves forward with tailored support for their needs.”
Noé Topaloff, Customer Success @AmazingContent