Social Media Guidelines have been the first era in social media history: only few top executives were allowed to publish in the name of the company, with strict guidelines to follow and no network effect to leverage.
Employee Advocacy has been the second era: enabling and encouraging employees to share corporate communications on social media. The problem? They enjoy very little freedom of expression and are often invited to share pre-written posts.
With Connected Leadership, we entered the 3rd era of social media for corporates. Conversation is the very thing on those platforms and nobody wants to chat with a logo! But with very little time or know-how, we observe that only 10% of leaders are active on social media.
That’s why AmazingContent’s mission is to coach and connect top executives to social media, thanks to our #ConnectedLeadership programs. We help them grow their social media influence serving the company’s reputation.